Detailed Introduction of Nail Polish Products

To purchase nail polish products in the United States, there are several channels available, each offering different price ranges and purchasing methods depending on factors such as formula, type, color, design, and order quantity.

1. Direct Import (Through Manufacturers in China or Other Countries) Channel

Directly importing nail polish is a common approach for businesses sourcing cosmetics from manufacturers. You can find nail polish suppliers through B2B platforms like Alibaba, Global Sources, or by attending international trade fairs for beauty and cosmetic products. Establishing long-term partnerships with overseas manufacturers can help secure better pricing and a stable supply chain.

• Price: The cost of nail polish varies based on formula, color, packaging, and order volume.

• Bulk Purchase: $1.50 – $5.00 per unit for standard nail polish bottles.

• High-End or Custom Nail Polish: Prices may exceed $5.00 – $15.00 per unit, especially for gel formulas, special effects (glitter, holographic), premium packaging, or luxury branding.

2. Wholesale Market Channel

Major U.S. cities like Los Angeles, New York, and Miami have large wholesale beauty markets that offer various nail polish products, including regular polish, gel polish, matte finishes, and specialty formulas. These markets provide businesses the opportunity to connect with wholesalers, negotiate pricing, and discuss shipping and payment terms.

• Price: The price of nail polish in the wholesale market typically ranges between $2.00 – $10.00 per unit, depending on factors such as:

  • Formula type (regular, gel, quick-dry, breathable, etc.)

  • Ingredients & quality (non-toxic, vegan, cruelty-free, long-lasting formulas)

  • Packaging & design (custom labels, luxury bottles, ergonomic brushes)

  • Bulk purchase discounts that can significantly reduce per-unit costs.